How Microsoft created the biggest game launch of all time

Kotaku/Gizmodo’s Mark Wilson wrote up a nice piece on how Microsoft created the biggest game launch of all time with Halo 3. Kotaku received some inside information from Microsoft Marketing guru Chris Loll on just how MS pulled this off.

How did Microsoft pull it off? They were a boring, monolithic software company helmed by Bill Gates, the world’s biggest geek. They made Windows. They made spreadsheet software and word processing programs.They were a boring part of our lives we were forced to accept as a boring part of our technological infrastructure, only a few pixels away from concrete or plumbing. Then, of all things, Microsoft turned its hat backwards and tried to sit at the cool table. They released the Xbox.

And they lost $4 billion.

You readers remember the Halo 3 marketing blitz right? It was everywhere. We were just gamers living in Halo’s world.

How Microsoft Created The Biggest Game Launch Of All Time [kotaku]

-Michael “Thrills Killa” Pacheco-

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