Quote of The Day: Jeff Bell

Oh Jeff, you make us laugh. In an interview with USA Today Microsoft’s Jeff Bell said a very interesting comment. What did he say?

When the original Xbox arrived in November 2001, it was targeted at hard-core gamers, such as “the stereotypical young male dressed in black and living in the basement of his parents’ home,”

The article goes on to say that Microsoft is not just going to cater to the hardcore anymore but to casual gamers. Bringing us such classics as Viva Pinata: Party Animals and Viva Pinata.

Hmmm, why does Jeff’s comment leave a sour taste in my mouth? Back in 2001 when Microsoft knew nothing about gaming is that what they thought of us? or maybe still do?

Microsoft works family angle in new Xbox ads [USA Today]

Thanks for the heads up Witchking9

-Michael “Thrills Killa” Pacheco-

2 Responses

  1. The ghost in the machine was almost under control until this. Come on Jeff, your giving a bad name to all Bell’s out there. I’d believe that if Microsoft itself believes in those stupid stereotypes then they might as well shutdown the Xbox team and concede to the Wii already.

    Nintendo supposedly is family friendly right? Or is it that gamers wanting and knowing that there is much more that can be done with this medium then to cater to the players who could at the end of the day give a rats ass about a deeper experience a bad thing. I don’t recall anyone saying that something in the vein of Shrek and Toy Story is all they want out of movies, or are all of those more mature flicks just there to cater to the movie goers in their parents basements.

    Someone needs to run these comments through marketing and PR before they get said. Oh wait, Jeff is Marketing and PR. Good grief!

  2. […] who we have here. It’s Jeff Bell , the current Microsoft “Corporate Vice President of Global Marketing” selling us some […]

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