Movie Sales Suck So Far In October, Film Executives Blame Halo 3

No one these days can take responsibility for their actions. I mean this more toward executives of major companies. October has been a lackluster month for the movie industry and movie executives are looking where to put the blame.

So who are these guys/gals going to blame? No not their precious movies, Halo 3 of course.

Advertising Age posted the following…

Many film executives are convinced audiences stayed home to play Microsoft’s carpal-tunnel classic, “Halo 3,” which went on sale on Sept. 26. The game sold an astonishing $170 million worth of copies on its first day, before going on to sell well over $300 million.

Microsoft’s Josh Goldberg even said that Halo 3 was not marketed as game but something bigger.

“We marketed it like a film, and now, we’re just as big or bigger than film.”

So there you have it. Old Soggy film executives can’t bare to swallow that maybe their films are not always that good.

[Via Joystiq]

-Michael “Thrills Killa” Pacheco-

One Response

  1. Some would say spending so much marketing money on a game that doesn’t really need it is stupid, but this was Microsoft’s chance to show their potential. Which turned out to be pretty massive.

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